Every pet is treated like royalty at Pet Palace, a mainstay in a shopping center at South Parker Road and Quincy Avenue since 1993. Owners Tausha Wells and Cheri Grimm grew up in Aurora and are proud of their 27-year longevity despitefierce competition from national chains. They attribute it tothe stellar customer service they provide (to both people and pets), with a vast amount of knowledge gained overnearly three decades and hard-to-find, competitively pricedproducts. The store features an on-site veterinary clinic, a do-it-yourself dog wash station and a captivating aquariumroom with 1,400 gallons of freshwater fish varieties. To giveback to the Aurora community, Pet Palace regularly hosts adoption and foster events in partnership with local animal shelters, and donates gift baskets to schools. An annual pet costume contest with prizes in October and Santa photos in December with proceeds benefitting the Aurora AnimalShelter are customer favorites.